SO many of us never ask questions about what we do not see. This goes beyond “out of sight, out of mind”. It is a kind of blinkered existence that is encouraged in many ways. In fact, even when we are told there is more going on behind the scenes, even critical things, we seem to let that flow over us like the pixelation that takes over the screen of our TVs for a moment. In fact, we may be more annoyed by that, then by inconvenient information. A current example is an ad for e-cigarettes that starts off stating: “Warning: This product contains nicotine. Nicotine is an addictive chemical”. It then goes into an upbeat ad for Juul e-cigarettes. The ad is part of Juul’s $10 million TV ad campaign. Aside from the fact it is now illegal to advertise cigarettes on TV, my guess is that few in the audience ask their TV (I talk to mine on a regular basis) “Why are they advertising an addictive product?” Nor do we ask where all the food comes from, nor what is involved in producing it, that we eat on a daily basis. Nor do we ask why gasoline in the U.S. costs 1/3 or less, that it does across Europe, while our healthcare costs are 2.5 times more expensive (and our life expectancy is declining).